We understand
the business
behind the website.

Pete Bates

From running jobs
to building digital businesses.

Pete spent years in the trades, first as a qualified bricklayer and later running a bricklaying company with around 15 staff.

That meant dealing with the real mechanics of small business: quoting, customers, staff, jobs, phones, follow-up, cashflow and the pressure of keeping work moving.

After winding down that business in 2018, his attention increasingly shifted into the digital side of business.

Since then, Pete has spent years working across websites, online marketing, content, analytics, email, digital systems and the customer journeys that connect a business with the people trying to buy from it.

That experience includes building and operating the digital infrastructure behind The Pete Bates Project, along with other websites and online projects.

Bates Websites brings those two sides together: real-world business experience and practical digital execution.

Pete does not approach a website as decoration.

He looks at the business behind it:

• What does the customer need to understand?
• What should they do next?
• What information does the business actually need from them?
• And how can the website make that whole process simpler?

Belinda Bates

Business systems.
Customer experience.
Everything in between.

Belinda brings many years of professional experience across contract management, real estate, business administration and customer-facing operations.

Her work has required her to understand the systems that sit behind a business, not simply what the customer sees on the surface.

She has extensive hands-on experience working across business and customer-management platforms including Zoho, HubSpot and Xero, along with the processes around:

• customer records
• contracts
• follow-up
• lead management
• communication
• workflows
• administration
• handover
• business systems
• keeping information organised and usable

That experience matters when building a website.

Because a good enquiry form is only useful if it collects the right information.

A lead is only useful if it reaches the right place.

And a website is only doing its job if the customer journey makes sense on both sides of the screen.

Belinda brings that operational and customer perspective into every project, helping make sure the website is not only polished for the visitor, but practical for the business receiving the enquiry.